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Welcome to the home of the Modern Farm Business® podcast, hosted weekly by Dean Heffta. Modern Farm Business translates proven methods and best practices from the business arena to today's modern farm leadership environment. We'll be learning from forward-thinking experts and discovering how to apply time-tested techniques to make real improvements on the farm.

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Jul 26, 2018

Max Armstrong (via Twitter)One of the most trusted voices in ag media today is that of Max Armstrong. He’s been seen and heard by millions, bringing the news to farmers and sharing their story with the rest of the world for more than 30 years. In this episode Dean turns the tables on the famed ag journalist, allowing him to answer the questions for a change. Hear Max’s perspective on various topics in agriculture and the business of farming through the lens of his rural Indiana upbringing and his decades of farm broadcasting experience.

ABOUT OUR GUEST:

In three decades of broadcasting, Max Armstrong has originated broadcasts from all 50 states and 30 different foreign nations. He has twice received the Oscar In Agriculture and has been awarded the highest honors by the National Agri-Marketing Association, the American Agricultural Editors Association and the National Association of Farm Broadcasters. In 2002 he was given the highest civilian honor presented by the Governor of Indiana, the Sagamore Of The Wabash Award. In 2016, Max earned a plaque on the WGN Radio Walk of Fame in Chicago for 32 years of full-time broadcasting with WGN Radio. Max is currently director of broadcasting for Farm Progress Companies. He produces and hosts two radio programs and a short daily feature on the Tribune Radio Network; he also co-hosts “This Week in Agribusiness” with Orion Samuelson on RFD-TV.

WEB: www.agbizweek.com TWITTER: @maxarmstrong

RECOMMENDED READING:

  • Stories from the Heartland. Max Armstrong. 2015. Bantry Bay Publishing. Buy it at www.maxarmstrongbook.com.
  • You Can’t Dream Big Enough: The American Farm’s Best Friend for Over 60 Years. Orion Samuelson. 2012. Bantry Bay Publishing. Buy it at Amazon.

WHERE TO CATCH MAX:

Television: “This Week in Agribusiness.” RFD-TV. Sundays, 6:00 AM.
Radio: “Farming America.” Tribune Radio Network. Check local stations.
“Max Armstrong’s Midwest Digest” and “Farm Progress America.” Syndicated. Check local stations or listen at Corn+Soybean Digest.

INTERVIEW TOPICS THIS EPISODE:

  • The mission of today’s farm broadcasters
  • Sharing the story of agriculture with others
  • Battling the proliferation of misinformation
  • The changing world of ag media and its pitfalls
  • Becoming a discerning news consumer
  • Exciting opportunities in ag despite the current economy
  • Common characteristics of thriving ag businesses
  • The story of Max’s book

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Questions or comments? Drop Dean a line at dean@modernfarmbusiness.com! As always, thanks for listening. If you like what you’re hearing, please tell a friend or colleague about Modern Farm Business podcast. See you next week!