Jul 26, 2018
One of
the most trusted voices in ag media today is that
of Max Armstrong. He’s been seen and heard by
millions, bringing the news to farmers and sharing their story with
the rest of the world for more than 30 years. In this episode Dean
turns the tables on the famed ag journalist, allowing him to answer
the questions for a change. Hear Max’s perspective on various
topics in agriculture and the business of farming through the lens
of his rural Indiana upbringing and his decades of farm
broadcasting experience.
ABOUT OUR GUEST:
In three decades of broadcasting, Max Armstrong has originated broadcasts from all 50 states and 30 different foreign nations. He has twice received the Oscar In Agriculture and has been awarded the highest honors by the National Agri-Marketing Association, the American Agricultural Editors Association and the National Association of Farm Broadcasters. In 2002 he was given the highest civilian honor presented by the Governor of Indiana, the Sagamore Of The Wabash Award. In 2016, Max earned a plaque on the WGN Radio Walk of Fame in Chicago for 32 years of full-time broadcasting with WGN Radio. Max is currently director of broadcasting for Farm Progress Companies. He produces and hosts two radio programs and a short daily feature on the Tribune Radio Network; he also co-hosts “This Week in Agribusiness” with Orion Samuelson on RFD-TV.
WEB: www.agbizweek.com TWITTER: @maxarmstrong
RECOMMENDED READING:
- Stories from the Heartland. Max Armstrong. 2015. Bantry Bay Publishing. Buy it at www.maxarmstrongbook.com.
- You Can’t Dream Big Enough: The American Farm’s Best Friend for Over 60 Years. Orion Samuelson. 2012. Bantry Bay Publishing. Buy it at Amazon.
WHERE TO CATCH MAX:
Television: “This Week in Agribusiness.” RFD-TV. Sundays, 6:00
AM.
Radio: “Farming America.” Tribune Radio Network. Check local
stations.
“Max Armstrong’s Midwest Digest” and “Farm Progress America.”
Syndicated. Check local stations or listen at
Corn+Soybean Digest.
INTERVIEW TOPICS THIS EPISODE:
- The mission of today’s farm broadcasters
- Sharing the story of agriculture with others
- Battling the proliferation of misinformation
- The changing world of ag media and its pitfalls
- Becoming a discerning news consumer
- Exciting opportunities in ag despite the current economy
- Common characteristics of thriving ag businesses
- The story of Max’s book
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Questions or comments? Drop Dean a line at dean@modernfarmbusiness.com! As always, thanks for listening. If you like what you’re hearing, please tell a friend or colleague about Modern Farm Business podcast. See you next week!