Sep 13, 2018
A walking, talking champion for the people of agriculture and the family-owned business, Jolene Brown, CSP, CPAE, shares her credibility, authenticity, humor, and wisdom with audiences worldwide through her writing, keynotes, and workshops. She’s a 2017 inductee into the prestigious CPAE Speaker Hall of Fame®, a lifetime award for speakers who have reached the top echelon of their platform. She’s one of only 237 members worldwide, including former U.S. President Ronald Reagan, Dr. Norman Vincent Peale and General Colin Powell.
Herself being a farmer from West Branch, Iowa, Jolene is proud to use her platform to celebrate the people of agriculture. She travels worldwide sharing leading-edge best practices that have the power to increase productivity, profitability and peace of mind. In addition, Jolene is an official contributor for Pink Tractor and Successful Farming.
Her passion is to make a positive impact to the lives of the people and the industry of Agriculture!
Holy Crap! I Married a Farmer: Joy-filled Lessons Connecting Our Sisters in Agriculture. 2017. Jolene Brown LLC.
Sometimes You Need More than a 2x4: How-to Tips to Successfully Grow a Family Business. 2011. Successful Farming® Custom Publishing.
“The Top 10 Mistakes that Break Up a Family Business!” 2-DVD/workbook set
All available for order now in Jolene’s web store at jolenebrown.com/shop!
Nothing is better (or worse) than working with family members. If you want to love and honor your family and sit together at the holiday table, you’ve got to do the business right...otherwise you might end up with neither a family or a business.
The most successful family business are doing a few of the same things right:
This is a “people business.” A lot of us are great at production but crappy with people. We need to expand our people skills beyond the family and our employees—to include suppliers, customers and the community. Do the people business right, and the productivity follows suit. It’s not just leading and managing from the top-down; you’ve got to have it from the bottom-up to support that mindset as well.
Building valuable leadership skills:
There is no entitlement to be in a business. Younger generation must be qualified to work in the business, and they must build equity in the business incrementally.
“Some day this will all be yours” is a lie. “Mom and Dad might mean it, but it means absolutely nothing unless you’ve done the work to make it happen.
To continue the business beyond the senior generation, they must be financially secure and emotionally ready. Without these conditions met, the senior generation will never relinquish control.
If you’re doing these things, you could be sabotaging yourself and your operation for later:
PARTING WORDS OF ENCOURAGEMENT