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Welcome to the home of the Modern Farm Business® podcast, hosted weekly by Dean Heffta. Modern Farm Business translates proven methods and best practices from the business arena to today's modern farm leadership environment. We'll be learning from forward-thinking experts and discovering how to apply time-tested techniques to make real improvements on the farm.

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Sep 21, 2017

Best-selling coauthor of Crucial Conversations and Influencer, Joseph Grenny, talks with Dean about critical communication skills for today’s farm leader.

Joseph Grenny is a four-time New York Times bestselling author, dynamic keynote speaker, and leading social
scientist for business performance. He has coauthored four immediate New York Times bestsellers with more than
three million copies in print: Crucial Conversations, Infl uencer, Crucial Accountability, and Change Anything, and
he contributes regularly to Harvard Business Review and LinkedIn. Joesph has appeared on The Today Show, CNN,
Bloomberg, and Fox Business News, and he’s been featured in Forbes, Businessweek, the Wall Street Journal, the
New York Times, USA Today, the Los Angeles Times, and the Washington Post.

For the past 30 years, Joseph has conducted social science research with the goal to help leaders and organizations
achieve new levels of performance. Specifi cally, he has focused on human behavior—the underlying written
and unwritten rules that shape what employees do every day. A protégé of Albert Bandura, the world’s most infl uential
and greatest living psychologist, Joseph’s internationally published research led to the development of his four
books as well as four award-winning training solutions of the same titles, which have helped more than 1.5 million
people and 300 of the Fortune 500 companies in 36 countries change human behavior.

BOOKS ( online store)
Crucial Conversations: Tools for Talking When the Stakes Are High, McGraw-Hill, 2002
Infl uencer: The New Science of Leading Change, McGraw-Hill, 2007
Change Anything: The New Science of Personal Success, Grand Central Publishing, 2011
Crucial Accountability: Tools for Resolving Violated Expectations, McGraw-Hill, 2013

Web: ;
Twitter: @vitalsmarts; @josephgrenny

1. When there is an issue with someone, talk it out with them. Have the conversation about your concern, and go into it knowing your own
tendencies toward avoidance or aggression in these circumstances, (“Silence vs. Violence”)
2. Build psychological safety. Make sure that in the relationships you have, the other party always knows:
a. How much you care for them and their success
b. You share a mutual respect, and you value them as a person regardless of their behavior
3. It is possible to make a change in the world...starting with my own behavior. Change begins with me.

We always welcome your feedback at Modern Farm Business Podcast. Do you have suggestions for future episodes, or questions on something we’ve already covered? Drop Dean a line at He’ll look at each email personally and respond as quickly as possible.

Thanks for listening! See you next week!