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Welcome to the home of the Modern Farm Business® podcast, hosted weekly by Dean Heffta. Modern Farm Business translates proven methods and best practices from the business arena to today's modern farm leadership environment. We'll be learning from forward-thinking experts and discovering how to apply time-tested techniques to make real improvements on the farm.

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Oct 12, 2017

MFB016 - Eliminating generational frustration w/Cam Marston

Generational expert and author, Cam Marston, joins Dean to discuss strategies for managing generational differences.

Cam Marston is the leading expert on generational change and its impact on the workplace and marketplace. As an author, columnist, training and development designer, and lecturer, he imparts a clear understanding of how generational demographics are changing the landscape of business. Marston and his firm, Generational Insights,
have provided research and consultation on generational issues to hundreds of companies and professional groups, ranging from small businesses to multinational corporations, as well as major professional associations, for over 20 years.
Marston’s books, articles, columns, and blog describe and analyze the major generations of our time: Matures (born before 1946), Baby Boomers, (born 1946-64), Generation X (born 1965-79), and Millennials (born 1980-2000). He explains how their generational characteristics and differences affect every aspect of business, including recruiting and retention, management and motivation, and sales and marketing.

BOOKS (purchase from the shop at
Generational Insights: Practical Solutions for Understanding and Engaging a Generationally Disconnected Workforce. Generational Insights. 2010.
Motivating the “What’s in It for Me?” Workforce: Manage Across the Generational Divide and Increase Profi ts. John S. Wiley & Sons. 2007.
The Gen-Savvy Financial Advisor: Advising the Generations in the New Age of Uncertainty. Generational Insights. 2013/Revised & updated 2017.

Website:; Twitter: @GenInsight; Facebook: @generationalinsights

1. Making the distinction between life stage and generation is important when considering a person’s outlook and behavior. Life stages are major occurrences in one’s life such as marriage, having children, buying a home, gaining independence from one’s parents, retirement, etc.. Legitimate generational characteristics are shaped by shared experiences in the “coming of age” years. Those experiences help shape who you are the rest of your life.
2. People remember their younger selves as they wish they had been, rather than how they actually were. Chances are, when you were 25, you had a lot of similar ideas and motivations as those which today’s 25-year-olds demonstrate.
3. It is the leader’s responsibility to know him- or herself and meet other people where they are. The insights brought today help us to not lay blame on an entire generation but rather to focus on how to work and improve the team as a whole.

We always welcome your feedback at Modern Farm Business Podcast. Do you have suggestions for future episodes, or questions on something we’ve already covered? Drop Dean a line at He’ll look at each email personally and respond as quickly as possible.

Thanks for listening! See you next week!