Oct 12, 2017
MFB016 - Eliminating generational frustration w/Cam Marston
Generational expert and author, Cam Marston, joins Dean to discuss strategies for managing generational differences.
ABOUT OUR GUEST:
Cam Marston is the leading expert on generational change and its
impact on the workplace and marketplace. As an author,
columnist, training and development designer, and lecturer, he
imparts a clear understanding of how generational demographics
are changing the landscape of business. Marston and his firm,
Generational Insights,
have provided research and consultation on generational issues to
hundreds of companies and professional groups, ranging from
small businesses to multinational corporations, as well as major
professional associations, for over 20 years.
Marston’s books, articles, columns, and blog describe and analyze
the major generations of our time: Matures (born before 1946),
Baby Boomers, (born 1946-64), Generation X (born 1965-79), and
Millennials (born 1980-2000). He explains how their
generational characteristics and differences affect every aspect of
business, including recruiting and retention, management and
motivation, and sales and marketing.
BOOKS (purchase from the shop at GenerationalInsights.com):
Generational Insights: Practical Solutions for Understanding and
Engaging a Generationally Disconnected Workforce. Generational
Insights. 2010.
Motivating the “What’s in It for Me?” Workforce: Manage Across the
Generational Divide and Increase Profi ts. John S. Wiley &
Sons. 2007.
The Gen-Savvy Financial Advisor: Advising the Generations in the
New Age of Uncertainty. Generational Insights. 2013/Revised &
updated 2017.
MORE INFORMATION:
Website: https://generationalinsights.com; Twitter: @GenInsight;
Facebook: @generationalinsights
DEAN’S TAKEAWAYS:
1. Making the distinction between life stage and generation is
important when considering a person’s outlook and behavior. Life
stages are major occurrences in one’s life such as marriage,
having children, buying a home, gaining independence from one’s
parents, retirement, etc.. Legitimate
generational characteristics are shaped by shared experiences
in the “coming of age” years. Those experiences help shape who you
are the rest of your life.
2. People remember their younger selves as they wish they had been,
rather than how they actually were. Chances are, when you were 25,
you had a lot of similar ideas and motivations as those which
today’s 25-year-olds demonstrate.
3. It is the leader’s responsibility to know him- or herself and
meet other people where they are. The insights brought today help
us to not lay blame on an entire generation but rather to
focus on how to work and improve the team as a whole.
We always welcome your feedback at Modern Farm Business Podcast. Do you have suggestions for future episodes, or questions on something we’ve already covered? Drop Dean a line at dean@modernfarmbusiness.com. He’ll look at each email personally and respond as quickly as possible.
Thanks for listening! See you next week!