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Welcome to the home of the Modern Farm Business® podcast, hosted weekly by Dean Heffta. Modern Farm Business translates proven methods and best practices from the business arena to today's modern farm leadership environment. We'll be learning from forward-thinking experts and discovering how to apply time-tested techniques to make real improvements on the farm.

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Aug 3, 2017

The co-author of Contented Cows STILL Give Better Milk, Richard Hadden, joins Dean to discuss employee engagement on the farm and other practical advice for today’s leader.

Additional information:

Richard Hadden is a Certified Speaking Professional, author, and leadership consultant who focuses on the connection between people and profit. He is co-author of the popular “Contented Cows” leadership book series, including his latest book, Contented Cows STILL Give Better Milk, and also the book Rebooting Leadership. Richard has delivered keynote presentations and training programs for more than 850 audiences on five continents. He has appeared on CNN and MSNBC, and his work has been featured in Business Week, Entrepreneur and Inc. magazines, as well as many trade and professional publications.

Find out more about Richard and his work at


  • Contented Cows STILL Give Better Milk: The Plain Truth about Employee Engagement and Your Bottom Line, by Bill Catlette and Richard Hadden, Contented Cow Partners, LLC
  • Rebooting Leadership:Practical Lessons for Frontline Leaders (and Their Bosses) in the New World, by Meredith Kimbell, Richard Hadden and Bill Catlette, Cornerstone Leadership Institute
  • Contented Cows MOOve Faster: How Good Leaders Get People to Put More OOMPH! into Their Work, by Bill Catlette and Richard Hadden, Contented Cow Partners, LLC
  • Finding Great People—An Interview Guide, by Bill Catlette and Richard Hadden, Contented Cow Partners, LLC (FREE e-book from


  1. Good definition of employee engagement: How “into it” they are. How well do they work to improve the farm, doing tough and dirty jobs without complaint, working independently and maintaining good stewardship of their time on the clock?
  2. Hiring for fit is so important. Skills are teachable, but a poor attitude, lackadaisical work ethic and unwillingness to work as part of a team are much more difficult issues to address.
  3. Leadership matters. Put only the right people in leadership roles. Get to really know your candidates, and after hiring them, work to set them up for success.