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Welcome to the home of the Modern Farm Business® podcast, hosted weekly by Dean Heffta. Modern Farm Business translates proven methods and best practices from the business arena to today's modern farm leadership environment. We'll be learning from forward-thinking experts and discovering how to apply time-tested techniques to make real improvements on the farm.

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Jun 30, 2017

Welcome to Modern Farm Business. In this premiere episode, we'll begin looking at the foundation of today's successful farms by exploring the benefits of crafting and embracing a Vision Statement for your farming operation. 

WHAT IS A VISION STATEMENT?
A Vision Statement is a clearly defined vision of the future of the farm which serves to lend clarity and direction to employees, leaders and other stakeholders in the operation. It gets everyone involved on the same page. It gives leaders of the operation something to hold decisions up to and say, “How does this fit into the plan?”

WHY IS A VISION STATEMENT IMPORTANT?
Farming is long, hard work that takes dedication. If the only reason for it is simply to make money or solely for the sake of the work itself, it can easily become drudgery. A Vision Statement provides meaning to the work, a motivation in that we’re creating something unique or important.

CRAFTING YOUR VISION STATEMENT

  • On paper, jot down some ideas and KEY ELEMENTS you’d like to see the farm reflect in 10 years.
  • TALK about these key elements with someone close who can give you perspective on them, and adjust your list accordingly afterward.
  • Write out the CRITICAL FACTS of what that future farm now looks like after your original brainstorm and subsequent consideration.
  • SHARE your new Vision with other stakeholders; EMBRACE it into the culture; bring it to LIFE in the organization. Don’t put it on a shelf to be consulted once in a blue moon and forgotten the rest of the time. USE IT in your farm’s decision-making process.