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Welcome to the home of the Modern Farm Business® podcast, hosted weekly by Dean Heffta. Modern Farm Business translates proven methods and best practices from the business arena to today's modern farm leadership environment. We'll be learning from forward-thinking experts and discovering how to apply time-tested techniques to make real improvements on the farm.

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Nov 2, 2017

Dean is joined by futurist and global trend expert Daniel Burrus to discuss how leaders can prepare for and benefit from disruptive trends.

ABOUT OUR GUEST:
Daniel Burrus is considered one of the world’s leading technology forecasters and innovation experts. Over the past 30 years, he has established a worldwide reputation for his exceptional record of accurately predicting the future of technological change and its direct impact on the business world.

He is the author of seven books, including The New York Times and The Wall Street Journal bestseller Flash Foresight, and the highly acclaimed Technotrends. Burrus is also a featured writer with millions of monthly readers on the topics of innovation, change, and the future. His latest book, The Anticipatory Organization, immediately became a #1 Hot New Release on Amazon.

Mr. Burrus has delivered more than 2,800 keynote speeches worldwide and is a strategic advisor to executives from many Fortune 500 companies, helping them to develop game-changing strategies based on his proven methodologies for capitalizing on technology innovations and their future impact. He has started six businesses, four of which were national leaders in their first year.

BOOKS:
Technotrends: How to Use Technology to Go Beyond Your Competition. HarperBusiness. 1993 (Get it at Amazon)
Reengineering Yourself: Using Tomorrow’s Success Tools to Excel Today. Simon & Schuster. 1996.
Flash Foresight: How to See the Invisible and Do the Impossible. HarperBusiness. 2011. (Get it at Burrus Research)
The Anticipatory Organization: Turn Disruption and Change into Opportunity and Advantage. Greenleaf Book Group Press. 2017. (Get it at Burrus Research)

FIND DANIEL BURRUS ONLINE:
Website: www.burrus.com; LinkedIn: @danielburrus; Twitter: @danielburrus; Facebook: @danielburrus; YouTube: @danburrus; GooglePlus: +DanielBurrus

DEAN’S TAKEAWAYS:
1. It’s so important to take the time to look for trends of both types—hard trends (thing which we know are going to happen) and soft trends (things which might happen). Take one hour a week to review the things you are certain about—those hard trends that are on the way—as well as the opportunities that will be presented in conjunction with them.
2. Be sure you don’t get pulled into spending all of your time in crisis management mode. Be more intentional about investing time in activities and opportunities that will shape the farm’s future. Being ready for what’s coming can help a farm leader foster a more proactive business and team environment.

We always welcome your feedback at Modern Farm Business Podcast. Do you have suggestions for future episodes, or questions on something we’ve already covered? Drop Dean a line at dean@modernfarmbusiness.com. He’ll look at each email personally and respond as quickly as possible.

Thanks for listening! See you next week!